Lady Gaga Fame, Harrods
The Blue Moose Graphic Company printed and installed large format point of sale graphics for Lady Gaga’s Fame perfume launch at Harrods, London, October 2012.
This prestigious project included lightboxes, counter graphics and printed fabric hoardings.
About the event
To celebrate the launch of her new fragrance, FAME, Lady Gaga visited Harrods on Sunday 7th October to host an exclusive tea party for her lucky fans.
The lady herself made a suitably flamboyant entrance, arriving at the luxury store in a black and gold horse-drawn carriage where she was met by more than 4,000 Little Monsters, who had gathered to catch a glimpse of their idol. Once inside she was greeted by Harrods chief merchant Marigay McKee before making her way to meet her competition-winning guests at the Parisian Laduree cafe, where they ate delectable FAME-inspired macaroons.
With DJ White Shadow spinning the beats, her fans were invited to pose for pictures – a tangible reminder of a night they will never forget.